Pitch it easy - City, University of London
The competition offered City, University of London students and alumni the opportunity to pitch their entrepreneurship idea to easy® founder and City alumnus Sir Stelios Haji-Ioannou (MSc, 1988). easyGroup gave a total of £20,000 in cash prizes, with £10,000 for the overall winner, and £2,000 each for five others. In addition, Sir Stelios will invite each of the winners to join the easy family of brands after the signing of a royalty/licence agreement.
The start-up competition attracted 72 applications in total from a variety of inspiring entrepreneurs with brilliant and thought-provoking ideas.
A £2,000 grant goes to Yamin Miah’s (BSc, 2019) BubbleMind. BubbleMind is an application that helps calm autistic children in the classroom without pharmacological intervention. It uses colours, sounds and touch that helps sooth sufferers, allowing them to remain in the classroom without disturbing their fellows.